Thursday, May 10, 2007

Google and its Acquisitions

Google has recently made some major acquisitions:
Google paid $1.65 billion to acquire video-sharing site YouTube in November, it's biggest deal at that time. Then, a month ago, it announced a $3.1 billion deal to buy DoubleClick, which offers advertising delivery technology and services.
However, the Reuter's review of Google's recent acqusitions and executive pronouncements also reports that Google "still sees small technology deals as its primary thrust for buying businesses."

Looking into Google large acquisitive actions in the market make, one would conclude that Google sees itself primarily as a company that supplies content (through search or otherwise) and advertising space. Big acquisitions are meant to protect this turf. However, the smaller acquisitions are rampant:
"In the past, we would buy businesses in lieu of (hiring) engineers," Schmidt said. These days, Google buys a start-up once every few days, or around one a week, he estimated.
That makes it more clear.

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